The Internet has moved beyond the simple premise of a standalone website. There was a time when you could build a good site, and people would just find you.
That is no longer the case.
But, your website is important. It is the center of your digital marketing strategy – all things must lead to it. And for that reason, it must be user friendly, functional, pretty, and above all – Mobile Friendly!
In this ever changing digital world there are always new practices, new standards, new technology to stay on top of. For many business owners, this is a confusing, stressful, and expensive prospect. And the truth is, they simply do not have the time to tackle their digital presence.
There is so much to be aware of:
- Keyworded Copy
- SSL Certificates
- Load Times
- Site Speed
- Responsive Design
- Tag Manager
- No-follow links
- Optimized Images
- And More…
It’s all a different language!
So they go with a builder, a readymade theme template, or let an employee/niece/nephew/friend/son or daughter build a “quick” template site.
While this seems to serve the purpose, these sites do little to help your business in the wider scope of the Internet and audience/lead generation. These sites do little to attract your audience, build relationships, or convert.
Think of these sites as empty store front windows – why would those passing by want to come in?